0% Think Creative. Do Digital.

Think Creative. Do Digital.

Branding & digital marketing that actually moves the needle.

Colours & Patterns is a women-led creative and digital marketing agency based in Guwahati, Assam, helping brands across Northeast India turn marketing from an expense into a growth engine.

Creative and Digital Campaigns

Who we are

A full-service creative agency built from Guwahati.

Founded in 2017 and headquartered in Guwahati, Colours & Patterns has partnered with more than 1500 businesses across India and select international markets. We deliver brand strategy, creative design, social media management, performance advertising, analytics, website development, and verified WhatsApp marketing under one roof.

Planning firstCampaigns and creatives are planned ahead so quality is not lost to rush.
Regional fluencyNortheast culture, language, and consumer behaviour shape the work.
AccountabilityMonthly reporting keeps content, leads, reach, and budget visible.

Key facts

Trusted across India, rooted in Northeast India.

2017Founded in
1500+Businesses served
9+Years of agency work
6+Countries served
Women‑ledAgency

Brands we work with

Built for local, regional, and growing businesses.

Savera TVS Poddar Toyota Poddar Mahindra Poddar Car World Majeste Infrastructure Uttarayan Group People’s Mart D&D Fuels Hindusthan TVS Jaanki Farms & Resorts Ambiance Banquets Studio Spacibles

FAQ

Quick answers about Colours & Patterns.

Where is Colours & Patterns located?

Colours & Patterns is headquartered in Guwahati, Assam. We serve clients across Northeast India, including Dibrugarh, Tezpur, Silchar, Shillong, Dimapur, and Imphal.

When was Colours & Patterns founded?

Colours & Patterns was founded in 2017 by Isha Poddar Agarwal in Guwahati, Assam.

What services does Colours & Patterns offer?

We offer social media marketing, performance marketing, branding and creative design, website and digital presence, video and reel production, marketing strategy, and wedding design.

Which industries does Colours & Patterns serve?

We work with automobile dealerships, real estate and construction firms, hospitality and F&B brands, retail and lifestyle businesses, healthcare and education organisations, and corporate brands entering the Northeast.

How do I get started?

Use the contact page, WhatsApp, or email design@coloursandpatterns.in. We will review your goals and recommend the right service mix.

Let's build

Let's build a brand the Northeast will remember.

Whether you are launching, scaling, or trying to make marketing measurable, share the goal and we will shape the next step.

Services

Six services. One integrated agency.

Colours & Patterns is an integrated creative and digital marketing agency in Guwahati, Assam. You get strategy, design, content, paid media, websites, and WhatsApp marketing managed by a team that already knows your brand, audience, and market.

Detailed services

SEO-friendly service content from the content brief.

Brand Strategy & Identity

Brand identity that earns recognition, not just attention.

Colours & Patterns offers end-to-end brand strategy and identity design for businesses across Northeast India and beyond. We build logos, visual systems, brand voice, messaging frameworks, and brand guidelines that are designed to last.

What's included

  • Brand discovery and positioning workshops
  • Logo design and visual identity systems
  • Brand voice, tone, and messaging frameworks
  • Brand collateral such as cards, signage, brochures, and profiles

Best suited for

  • New launches
  • Rebrands
  • Regional expansion
  • Legacy refresh
Open Service Page

Social Media Marketing

Social media that scales with structure, not panic.

We deliver social media marketing for Instagram, Facebook, LinkedIn, and YouTube with a planning-first approach. Campaigns are planned at least two weeks ahead so every post is on-brand, on-strategy, and on-time.

What's included

  • Monthly content strategy and editorial calendars
  • Static posts, carousels, reels, stories, captions, and hashtags
  • Community management and audience engagement
  • Monthly analytics, reports, and content audits

Deliverables

  • Calendar
  • Creatives
  • Reels
  • Captions
  • Reports
Open Service Page

Performance Advertising

Ads built for ROI, not just impressions.

Colours & Patterns runs performance marketing campaigns on Meta and Google Ads, built around ROI-led funnels, structured lead forms, conversion tracking, and campaign-by-campaign budgeting that protects your spend.

What's included

  • Campaign strategy and audience targeting
  • Ad creative design and copywriting
  • Lead-generation funnel design and tracking
  • A/B testing, optimisation, and reporting dashboards

Platforms

  • Meta Ads
  • Google Ads
  • YouTube
  • Lead forms
Open Service Page

Website Development

Websites that work as hard as your sales team.

We design and develop conversion-ready websites for businesses across Northeast India, including automobile showrooms, real estate, hospitality, co-working spaces, healthcare, education, retail, and more.

What's included

  • UI/UX design and user journey mapping
  • Responsive front-end development
  • SEO-friendly architecture and page speed basics
  • Lead-capture forms, CRM, and WhatsApp integrations

Sectors

  • Auto
  • Real estate
  • Hospitality
  • Retail
  • Education
Open Service Page

Verified WhatsApp API Marketing

Reach customers on the app they already check every day.

We provide verified WhatsApp Business API marketing across India, including authenticated broadcasts, CRM-integrated flows, automated replies, and lead-routing systems for faster customer response.

What's included

  • WhatsApp Business API setup and verification guidance
  • Campaign broadcasts to segmented lists
  • Automated welcome flows, FAQs, and lead routing
  • Template message design, approvals, analytics, and reporting

Best for

  • Auto
  • Real estate
  • Restaurants
  • Retail
  • Healthcare
Ask About WhatsApp

Content & Creative Production

Photoshoots, videos, and motion produced in batches.

Colours & Patterns provides end-to-end content and creative production in Guwahati and across the Northeast. We batch photoshoots and video production to build reusable monthly asset banks for social media, ads, and websites.

What's included

  • Product, food, hospitality, and lifestyle photography
  • Brand films, ad films, promotional videos, reels, and shorts
  • Motion graphics, animation, captions, and edit packaging
  • Monthly asset banks for retainer clients

Formats

  • Photos
  • Reels
  • Videos
  • Motion
  • Ad edits
Open Service Page

Packages

Social Media Management Packages

Use this comparison as a starting point. Final scope is shaped around your brand, content rhythm, campaign needs, and budget.

PackageStarterGrowthPremiumCustom
Monthly creatives81216As needed
Reels246Custom
CaptionsIncludedIncludedIncludedIncluded
StoriesLimitedIncludedIncludedCustom
Monthly reportSummaryIncludedDetailedCustom
Strategy callQuarterlyMonthlyMonthlyAs needed
WhatsApp supportIncludedIncludedIncludedIncluded
Meta AdsAdd-onAdd-onAdd-onAdd-on
Google AdsAdd-onAdd-onAdd-onAdd-on
Influencer MarketingAdd-onAdd-onAdd-onAdd-on
WhatsApp MarketingAdd-onAdd-onAdd-onAdd-on
Public Relation ManagementAdd-onAdd-onAdd-onAdd-on

10% management charge will apply to the total budget.

Service FAQs

Questions before you choose a service.

What services does Colours & Patterns offer?

We offer brand strategy and identity, social media marketing, performance advertising, website development, verified WhatsApp API marketing, and content and creative production.

Do you build websites?

Yes. We design and develop conversion-ready websites with responsive layouts, SEO-friendly architecture, lead-capture forms, and WhatsApp or CRM integrations.

Do you offer WhatsApp marketing services?

Yes. We provide verified WhatsApp Business API marketing, including campaign broadcasts, CRM-integrated flows, automated welcome journeys, and lead routing.

How does your social media process work?

We plan content in advance, build a monthly calendar, create posts and reels, manage approvals, publish consistently, and report performance each month.

Can you combine services into one plan?

Yes. Many clients combine social media, ads, websites, WhatsApp campaigns, and creative production into one integrated monthly service plan.

Start here

Need help choosing the right service mix?

Share your brand, location, industry, goals, and current digital presence. We will recommend the clearest path forward.

Service 01 — Social Media

Social Media Marketing Services in Guwahati.

Attention is basically the new currency, and right now most of it lives on social media. We help brands in Guwahati and across India build a real following - not just a vanity number, but an audience that engages, comments, shares, and eventually buys.

Monthly Content System

What this service covers

A real following, not just vanity numbers.

At Colours and Patterns, we do not run the same playbook on every platform. Instagram, Facebook, LinkedIn, X, Threads, and YouTube all behave differently, so each platform gets its own content logic, format, timing, and tone.

Before any content goes out, we figure out who you are first: what the brand is actually about, who the customer is, and what story people should remember after they see you online.

Then comes the content calendar - reels, carousels, captions worth reading, and posts that start actual conversation instead of just collecting emoji replies. Hashtags are researched properly, and posts go out when your audience is online.

The community side gets handled too: comments answered, DMs replied to, and conversations kept warm. That is how casual followers slowly turn into people who recommend you to a friend.

We have worked with small businesses in Guwahati, brands across the North-East, companies in bigger metros, and clients outside India too. The job stays the same: stop the scroll and give you numbers that mean something.

What we do

  • Platform-specific strategy for Instagram, Facebook, LinkedIn, X, Threads, and YouTube
  • Monthly content calendars with reels, carousels, stories, and captions
  • Hashtag research, posting-time planning, scheduling, and page management
  • Community management across comments, DMs, and warm conversations
  • Reporting focused on reach, growth, engagement, and useful next steps

Deliverables

  • Content calendar
  • Reels
  • Carousels
  • Captions
  • Community
  • Reports
Plan My Social Media

How we run it

A platform-wise content rhythm built around the audience.

01

Discover

Define the brand, customer, platform mix, and the story people should remember.

02

Plan & Create

Build the monthly calendar with reels, carousels, captions, hashtags, and posting times.

03

Publish & Grow

Manage publishing, comments, DMs, and reports so followers turn into warm audiences.

Let's talk

Ready for a consistent social media presence?

Share your brand and goal. We will recommend the right content rhythm, formats, and platforms.

Service 02 — Performance

Performance Marketing Agency in Guwahati.

Plenty of brands run ads. Far fewer can actually tell you what came back from them. We run paid campaigns where every rupee has to return as something measurable: a click, lead, sale, signup, or clear learning.

Measurable Campaigns

What this service covers

Paid campaigns built around measurable returns.

At Colours and Patterns, we run Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and programmatic campaigns for businesses across India. Guwahati is home, but results do not really care about geography.

The rule is simple: every rupee you spend should come back as something measurable. If it does not, the campaign needs fixing before the next report goes out.

The approach is data-first, which is just a polite way of saying we do not guess. Every campaign opens with the KPIs that actually matter to your business - lowering CPA, improving ROAS, or scaling qualified leads.

From there, the funnel gets built backwards from the goal. Audience segmentation, lookalikes, retargeting, A/B testing on creatives, copy, headlines, and landing pages all get tested.

Dashboards stay clean and reports come regularly. You see impressions, click-throughs, conversions, and what is actually driving revenue - not vague updates with no real numbers behind them.

What we do

  • Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and programmatic campaigns
  • KPI planning around CPA, ROAS, qualified leads, sales, signups, or enquiries
  • Audience segmentation, lookalikes, retargeting, and funnel planning
  • A/B testing for creatives, copy, headlines, offers, and landing pages
  • Clean dashboards and reports on spend, conversions, revenue signals, and next steps

Deliverables

  • KPI plan
  • Audiences
  • Ad creatives
  • Tracking
  • Dashboards
  • Reports
Plan My Campaign

How we run it

A test-and-optimize loop for predictable growth.

01

Set the goal

Define the KPI that matters: CPA, ROAS, leads, sales, signups, or qualified enquiries.

02

Build & Test

Set up audiences, creatives, copy, landing pages, retargeting, and A/B tests.

03

Optimize & Report

Track performance, cut weak spends, scale what works, and report the real numbers.

Let's talk

Ready for campaigns you can measure?

Share your goal and budget range. We will map the right campaign setup and reporting rhythm.

Service 03 — Branding

Branding and Creative Design Services in Guwahati.

A brand is not a logo. It is the feeling someone walks away with after dealing with your business - and that feeling should not be left to chance.

Brand Identity & Campaigns

What this service covers

Visual identities that hold together.

At Colours and Patterns, branding goes well past designing a mark and calling it done. We build full visual identities that hold up wherever the brand shows up: packaging, brochures, ads, social, signage, and sales material.

Discovery comes first. Before anyone touches a sketchpad, we spend real time on the business: what you do, who you are up against, who you are trying to reach, and what makes them pick you over someone cheaper down the road.

Skip that part and the result might look pretty but say nothing. Once the groundwork is done properly, the colour palettes, typography, patterns, icons, and wider visual language have a job to do.

Everything is chosen so it works in print, on screen, on a phone, and three years from now when today's trend has already moved on.

Whether you are launching something new in Guwahati, refreshing an older business in another city, or building a sub-brand under a larger parent company, the goal stays the same: look good, mean something, and stay in people's heads.

What we do

  • Logo design, brand identity, campaign design, and creative direction
  • Packaging, brochures, ads, social creatives, signage, banners, and profiles
  • Discovery around audience, competitors, positioning, and business difference
  • Colour palettes, typography, patterns, icons, and visual language systems
  • Brand systems that work across print, digital, mobile, campaigns, and long-term use

Deliverables

  • Logo
  • Identity
  • Palette
  • Typography
  • Patterns
  • Collateral
Plan My Brand

How we run it

Branding that starts with meaning before design.

01

Discover

Understand the business, audience, competitors, category, and reason people should choose you.

02

Design

Build the logo, colour, type, patterns, icons, and visual language around that strategy.

03

Roll out

Apply the system across packaging, brochures, ads, social, signage, and brand material.

Let's talk

Ready for a sharper brand identity?

Share where the brand is today. We will recommend the right identity and creative direction.

Service 04 — Digital Presence

Website Design and Digital Presence Services in Guwahati.

Your website is the hardest worker in your business: always on, always available, and often the first place people decide whether to trust you.

Online Brand Presence

What this service covers

Websites that look good and do the job.

At Colours and Patterns, we design and build websites for businesses in Guwahati and across India that look the part - and more importantly, actually work. Corporate sites, e-commerce stores, portfolios, and lead-generation landing pages all start with experience, SEO, and conversion.

The platform gets picked based on what fits the project: WordPress, Shopify, Webflow, or custom builds when nothing off the shelf will cut it.

Speed matters a lot. Mobile matters even more, because most of your traffic is probably already on a phone. The design focuses on clean navigation, clear hierarchy, and CTAs that do not make a first-time visitor hunt for what to do next.

On the technical side, we pay attention to Core Web Vitals, structured data, schema, and on-page SEO so Google has every reason to send traffic your way.

A website alone is not the full digital presence. Google Business Profile, Linktree, blog content, analytics, and online brand assets all need to work together so the brand is easier to find, easier to trust, and easier to pick.

What we do

  • Corporate websites, e-commerce stores, portfolios, and landing pages
  • WordPress, Shopify, Webflow, or custom builds based on project need
  • Mobile-first UX, clean navigation, clear hierarchy, and stronger CTA flow
  • Core Web Vitals, structured data, schema, and on-page SEO
  • Google Business Profile, Linktree, blog content, analytics, and online assets

Deliverables

  • Website
  • Landing pages
  • SEO
  • Schema
  • Google profile
  • Analytics
Plan My Digital Presence

How we run it

A connected online presence, not just a website.

01

Map the journey

Plan the pages, content, CTA flow, SEO goals, and platform that fit the business.

02

Design & Build

Create a mobile-first website or landing page with speed, clarity, and conversion in mind.

03

Connect & Measure

Set up Google presence, analytics, SEO basics, and online assets that support discovery.

Let's talk

Ready for a clearer online home?

Share your current website and Google setup. We will recommend the right next step.

Service 05 — Video

Video and Reel Production Services in Guwahati.

Video stopped being optional a long time ago. It is what people watch, share, and remember - especially short-form reels that can build reach and recall fast.

Short-Form Video

What this service covers

Stories that land in seconds.

At Colours and Patterns, our video and reel production is for brands across Guwahati, the North-East, and the rest of India who want to tell their story in a way that lands in seconds, not paragraphs.

The full process is handled in-house: concept, script, shoot, edit, and post. The work covers brand films, product videos, founder stories, explainers, customer testimonials, behind-the-scenes content, reels, Shorts, and full ad campaigns.

Sometimes the brief is a 15-second hook meant to stop the thumb mid-scroll. Other times it is a two-minute brand film that needs to make someone feel something about the business. The same care goes into both.

Everything is cut for where it will live: vertical for reels and Shorts, square for feed posts, widescreen for YouTube and websites, and captioned versions because most people watch on mute.

Trending audio is used when it makes sense for the brand. A real story sits underneath when it does not. That is the difference between a video that gets forgotten and one that gets saved, shared, and remembered.

What we do

  • Concept, script, shoot, edit, and post-production handled end to end
  • Brand films, product videos, founder stories, explainers, testimonials, and BTS content
  • Reels, Shorts, social videos, website videos, and full ad campaign assets
  • Vertical, square, and widescreen edits prepared for each platform
  • Captions, hooks, covers, trending audio when relevant, and story-led packaging

Deliverables

  • Concepts
  • Scripts
  • Shoot
  • Edits
  • Captions
  • Platform cuts
Plan My Video Content

How we run it

Video made for the platform it lives on.

01

Shape the idea

Define the hook, story, script, format, and goal for the video.

02

Produce

Plan and execute the shoot or asset production so footage has a clear purpose.

03

Cut & Package

Edit for reels, Shorts, feed, YouTube, website, ads, captions, and covers.

Let's talk

Ready for reels with stronger hooks?

Share your content goal. We will recommend the right reel formats and production plan.

Service 06 — Strategy

Marketing Strategy Consulting in Guwahati.

Good marketing does not start with running ads or pushing out content. It starts with knowing what you are doing, why you are doing it, and what outcome the brand is actually chasing.

Campaign Direction

What this service covers

A clear roadmap, not a scattered to-do list.

At Colours and Patterns, strategy work gives your brand a clear, data-backed roadmap instead of disconnected tactics. We work with businesses in Guwahati and across India as a strategic partner.

Every engagement opens with an audit: the brand, business model, competitors, audience, and how current marketing is actually performing - not how it looks dressed up in a pretty deck.

From there, the strategy is shaped around the outcome you are chasing: launching a product, entering a new market, improving retention, or becoming the first name people think of in your category.

Frameworks cover positioning, messaging, customer journeys, content pillars, channel planning, and quarterly roadmaps your team can actually open and use.

Social, ads, content, design, and video are not treated like separate departments. They are parts of the same engine, each one meant to make the others work harder while building long-term brand equity and short-term numbers.

What we do

  • Brand, business model, competitor, audience, and performance audits
  • Positioning, messaging, customer journeys, and content pillar frameworks
  • Channel planning across social, ads, content, design, video, and WhatsApp
  • Launch, festive, growth, retention, and new-market campaign roadmaps
  • Quarterly plans that teams can actually open, follow, and measure

Deliverables

  • Audit
  • Positioning
  • Roadmap
  • Content pillars
  • Channel plan
  • Quarterly plan
Plan My Campaign

How we run it

Strategy that connects every marketing channel.

01

Audit

Review the brand, audience, competitors, business model, and current marketing performance.

02

Roadmap

Define positioning, messaging, customer journeys, content pillars, channels, and priorities.

03

Align

Connect social, ads, content, design, video, and reporting around the same goal.

Let's talk

Ready to plan your next campaign?

Share the launch, offer, or season you are planning for. We will shape the campaign direction.

Service 07 — Wedding Design

Wedding Design Services in Guwahati.

A wedding is not just an event. It is a story being told out loud to family, friends, and everyone who will remember it for years - and it deserves to be designed with that in mind.

Celebration Design

What this service covers

A celebration identity that feels personal.

At Colours and Patterns, our wedding design work turns the big day into something that feels personal from the first save-the-date. We are based in Guwahati and work with couples across India, including destination weddings.

Custom wedding logos, personalised caricatures, invitation suites, monograms, signage, and the smaller stationery pieces all begin with the two of you: your story, families, culture, and the celebration you are imagining.

A custom wedding logo often becomes the anchor - the signature mark that pulls everything together. Pair that with caricatures that actually feel like the couple, and the identity becomes genuinely yours.

From there, the colours, typography, motifs, and graphic touches get built out so every card, RSVP, menu, table number, and signboard feels like part of the same story.

Whether it is a traditional Assamese wedding in Guwahati, a royal-scale celebration in Rajasthan, an intimate ceremony in Goa, or a fusion wedding with several cultures, the goal is design that becomes part of how everyone remembers the day.

What we do

  • Custom wedding logos, monograms, personalised caricatures, and celebration identity
  • Invitation suites, save-the-dates, digital invites, RSVP cards, and stationery
  • Signage, menus, table numbers, welcome boards, and venue graphic pieces
  • Colours, typography, motifs, and graphic touches built around the couple's story
  • Design for Assamese, destination, intimate, royal-scale, or fusion celebrations

Deliverables

  • Wedding logo
  • Invitations
  • Caricatures
  • Signage
  • Menus
  • Stationery
Plan My Wedding Design

How we design it

A calm, three-step path to the big day.

01

Mood

We start with the couple, the theme, the colours, and the feeling the celebration should carry.

02

Identity

A wedding monogram, palette, and motif — the single design language for every piece.

03

Roll out

Invitations, digital invites, signage, menus, and venue pieces, all delivered print-ready.

Who it is for

Built for celebrations that want to feel coordinated.

  • Wedding families who want one consistent look across every touchpoint
  • Couples planning a themed celebration with a distinct identity
  • Wedding planners and event teams who need a reliable design partner
  • Premium venues and banquets presenting a coordinated guest experience

Why Colours & Patterns

Agency-grade design, made personal.

  • An in-house design team with a strong identity and print background
  • One coordinated system instead of scattered, mismatched pieces
  • Both printed and digital deliverables prepared from a single theme
  • Calm, organised production planned around the wedding timeline

Let's talk

Ready to design your celebration?

Tell us the date, the theme, and the feeling you want. We will shape a coordinated wedding design plan.

Work placeholders

Project cards ready for real images.

This page is structured for future case studies. Add campaign photos, website screenshots, content grids, reports, and short result notes when the final project images are ready.

Project slots

Clean cards for future campaign images.

Each card has a dedicated visual area, service tag, short description, and CTA space so real work can be added without rebuilding the layout.

Brand Strategy

Project Title Placeholder

Add a one-line result or scope summary for a brand identity project.

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Social Media

Project Title Placeholder

Add campaign objective, format, and a short content outcome here.

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Performance

Project Title Placeholder

Add lead generation, reach, conversion, or campaign learning summary here.

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Website

Project Title Placeholder

Add business sector, website goal, and lead-capture note here.

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Production

Project Title Placeholder

Add shoot type, content formats, and where the assets were used.

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Integrated

Project Title Placeholder

Add the full service mix, campaign period, and short business outcome here.

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Let's talk

Want a case study-ready campaign for your brand?

Share your goals and current activity. We will recommend a campaign plan with visuals, deliverables, and a reporting rhythm.

In-house team layout

Meet the people behind the work.

This page is prepared as a clean team layout. Add real photos, names, and role details later while keeping the same professional structure.

Our in-house creative team

Dedicated people for every part of the brand system.

The layout keeps the agency story clear: strategy, design, content, ads, video, operations, creative direction, and internship learning culture all have their own space.

StrategyBrand messaging, campaign planning, monthly direction, and channel clarity.
ContentPost ideas, reels, captions, stories, and calendar-led social media execution.
DesignCampaign creatives, brand identity, brochures, packaging, and digital layouts.
PerformanceMeta ads, lead generation, tracking, audience setup, and reporting.
Video & EditingReel edits, campaign films, motion graphics, hooks, and platform-ready cuts.
OperationsTimelines, approvals, account coordination, quality checks, and delivery rhythm.

Team placeholders

Photo, name, and role slots.

Replace these placeholders with real team photos and approved names when ready.

Ditsha Bagri AgarwalJunior Partner (Management & Marketing)
Radhika Agarwal JainJunior Partner (Designing)
Rimjhim JainSr. Social Media Marketer
Tinku GogoiPerformance Marketer
Shreya BawriSr. Graphic Designer
Saahil PaulPhotographer and Video Editor
Archie JainGraphic Designer
Prapti ChakrabortySocial Media Marketer & UGC Creator
Ankit DeyVideo Editor
Ankur TalukdarGraphic Designer
Nisha ThapaSocial Media Marketer
Ambika ChetriSocial Media Marketer
Lochumbeni EzungGraphic Designer

Let's talk

Ready to bring a focused team into your brand?

Tell us what you want to build, fix, launch, or improve. We will map the right mix of strategy, creative, content, and campaign support.

The Founder

Meet Isha Poddar Agarwal.

Founder and graphic designer at Colours & Patterns — the person who turned a college branding project into one of Northeast India's most trusted creative and digital agencies.

Isha Poddar Agarwal · Founder

The story

A college project that became an agency.

Isha Poddar Agarwal is a graphic design major with a Bachelor's in Multimedia (2014–2017) from St. Xavier's College, Kolkata. She graduated with a pocket full of hopes — and Colours & Patterns, a college branding project that grew into one of Northeast India's most trusted digital agencies.

She is a firm believer in karma, with one guiding mantra: "Love what you do." A happy working wife who enjoys travelling, watching movies, and good food — and, above all, building brands that last.

Today she leads a 15-plus member in-house team, setting the strategic direction, growth cadence, talent philosophy, and creative standard while building a resilient leadership layer for the agency's next chapter.

Background

Education, milestones, and networks.

A quick view of the experience and recognition behind the leadership at Colours & Patterns.

EducationBachelor's in Multimedia, St. Xavier's College, Kolkata (2014–2017).
FoundedColours & Patterns, established 2017 in Guwahati, Assam.
NetworkProud member of BNI, building strong regional business connections.
ProgrammeGoldman Sachs 10,000 Women — a global programme for women entrepreneurs.

Philosophy

How she thinks about brand work.

Establishing relationships, plus overall brand impact, equals productive and sustainable interactions between customers and your brand. That is the work we care about.
Isha Poddar Agarwal · Founder, Colours & Patterns

Let's talk

Want to build something remarkable together?

Share your brand and goal. Isha and the in-house team will shape the right strategy, creative, and campaign direction.

Blog & insights

Ideas for brands growing in Northeast India.

A future-ready blog structure for marketing insights, sector playbooks, WhatsApp API guidance, ad strategy, social media, and agency culture.

Content pillars

A structure built for SEO and AI search.

These pillars come from the content brief and give future posts a consistent editorial direction.

01

Marketing for the Northeast

Regional insights, local consumer behaviour, city-specific trends, and market data.

02

Sector Playbooks

Practical guidance for auto, real estate, hospitality, retail, healthcare, and education.

03

Tools & Tactics

Social media, WhatsApp API, ads, website, and brand-building guides.

04

Founder & Agency Voice

Behind-the-scenes notes, culture, talent stories, and planning-first workflows.

Future posts

Blog card layout with image placeholders.

Each card includes a title, image slot, description, date, category, and read-more CTA for future publishing.

Marketing for the Northeast / 2026

How much should a Guwahati business spend on digital marketing in 2026?

A practical guide to planning monthly marketing budgets across content, ads, websites, and WhatsApp campaigns.

Read More
Tools & Tactics / WhatsApp

A complete guide to WhatsApp Business API marketing for Indian SMEs

What verified WhatsApp API marketing can do, when to use it, and how to keep campaigns useful.

Read More
Sector Playbook / Real Estate

Real estate marketing in Northeast India: what works, what does not

How real estate and infrastructure brands can improve trust, enquiries, and digital presentation.

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Sector Playbook / Automobile

Automobile dealership marketing: 7 campaign formats that move test drives

Campaign ideas for dealerships, service centres, launches, exchange offers, and customer follow-up.

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Tools & Tactics / Ads

Meta vs Google Ads for Northeast businesses: which is right for you?

A clear comparison of discovery, search intent, lead generation, budgets, and campaign timing.

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Agency Voice / Delivery

Inside our pod model: how Colours & Patterns delivers consistent quality at scale

How strategy, design, marketing, and video ownership can keep monthly delivery structured.

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